Boosted Post vs Ad Campaign: What Works for Kenyan Businesses?
Introduction The advancement in technology and the increased use of social media platforms has put social media marketing as an essential element for businesses to reach their target audience. However, there are many instances when marketers and businesses find themselves at crossroads when deciding between …
My Facebook Ad is Active but not Delivering
As a business owner or marketer, you love seeing results. However, it could be frustrating to have a Facebook ad show “Active” but is not delivering any impressions or results. If you have ever experienced this, you are not alone. Many Kenyan businesses have experienced …
Best Times to Post on Facebook and Instagram in Kenya
Knowing the best times to post on social media can improve the effectiveness of your social media content. This is especially true for businesses and influencers who are seeking to maximize their outreach, engagement and conversions. Generally, 6 – 9 am, 12 – 2 pm, …

