Knowing the best times to post on social media can improve the effectiveness of your social media content. This is especially true for businesses and influencers who are seeking to maximize their outreach, engagement and conversions.

Generally, 6 – 9 am, 12 – 2 pm, and 5 – 7 pm on weekdays are good times to share content on Facebook and Instagram. And this is because many Kenyans are active on social media when commuting to or from work and during lunch breaks. Interestingly, weekends, especially Saturdays around 11:00am also tend to have high engagement rates. However, this trend may not be applicable for all audiences. There are different factors that could influence the best time to post, such as the type of content being posted, target demographic, and the specific social media platform.

Consistent posting on your Facebook and Instagram pages can give you more engagement inform of likes, shares and comments and potential clients. However, you want to avoid posting when your target audience is offline because your post may be buried under other posts of your audience’s feed when they finally login.

This guide covers the ‘code’ on Facebook and Instagram posting. The guide has been developed after years of experimenting and interacting with pages of different clients.

Read on to discover how to maximize your reach on Facebook and Instagram – two of the most loved social media platforms in Kenya.

Best time to post on Facebook and Instagram in Kenya

The best time to post on Facebook and Instagram is when many of your followers and potential audience are online. How does one know this? Ciriz Digital Services has tools that can help you establish the time when a majority of your followers are online.

There is one-size-fits-all on the perfect time to post on any of these social media platforms. However, here is an average of the best time to post on Instagram and Facebook on each day of the week.

Day	Best Time to Post on Facebook and Instagram
Monday	11am – 1pm and 5pm – 7pm
Tuesday	6am – 9am and 12pm – 2pm
Wednesday	9am – 11am and 5pm – 7pm
Thursday	11am – 2pm
Friday	10am – 11am and 2pm – 4pm
Saturday	10am – 11am and 6pm – 8pm
Sunday	6pm – 8pm

It is important to note that Facebook and Instagram users in Kenya are active at different hours, depending on the time of the day and the age group. For example, most Kenyans would be online on weekdays when they have a few hours off-work or school. That is why early mornings when they are on traffic, or during lunch hour and in the evening when they are on traffic back home are the average best times to post on Facebook and Instagram in Kenya.

However, this is a bit different over the weekend. Due to the relaxed nature of weekend, most people wake up a bit late and would therefore get to social media around 11:00am. And they are likely to be offline for a better part of the day since many Kenyans especially those in urban areas are up and about on Saturday and Sunday afternoons. But they will catch up with the latest Facebook and Instagram updates late in the evening or a few hours before midnight.

Conclusion

At Ciriz Digital Services, we help Kenyan businesses grow through strategic social media marketing. From content creation to scheduling and running ads, we know how to make your brand stand out online.

Contact us to help you post at the right time, every time.